Tuesday, December 31, 2019

Corporate Social Responsibility And Corporate...

Corporate Social Responsibility Vs Corporate Sustainability in India: A case study on Aditya Birla Group Supriya Agarwal Abstract: Corporate Social Responsibility (CSR) is now a burning topic in India, which became prominent and most amplified in 2013 when companies were obligated to spend two percent of profit after tax in CSR activities set by the Ministry of Corporate Affairs, Government of India. Although, the concept of CSR is not new in India and has evolved and developed very well from hundreds of years in the form of philanthropy by the big Indian companies through donations into temples and opening schools, colleges and hospitals .In spite of this, there is a lot of confusion between the various terminologies related CSR. Some say it as corporate conscience, corporate citizenship or responsible business[1]. CSR signify different idea in different scenario, regions and time to different people. This paper provides an overview of the CSR concept and two major definitions which are so interlinked and used interchangeably over the time called as Corporate Social Responsibility and Corporate Sustai nability .These are two concepts prevalent in Indian Industry which are confounding to managers. Hence, some companies produce only CSR report or a Sustainability report while both of them are supposed to be made separately for the societal benefit. After analyzing the case of Aditya Birla Group, it can be concluded that both are different from each other and CSR is a way toShow MoreRelatedCorporate Social Responsibility And Sustainability1423 Words   |  6 Pagesis study of Corporate Social Responsibility (CSR) and sustainability. It mainly speaks about the origin and the operations of CSR programs in the United States of America from the 1980’s. One of the most dominating concepts of business reporting is Corporate Social Responsibility. 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